With the holiday rush and 2021 off to a fast start, we’re just now taking a breath to reflect on 2020. And we wanted to share with you some of the highlights and what we’re looking forward to this year.
In October, Start-to-Finish attended the Atlanta Jewelry Show and there was a lot of enthusiasm for our bracelet line. And we noticed a much larger national attendance. We want to give a very big thank you to all the staff for creating a safe environment for Vendors and Retailers in this new normal. (And check out this amazing video they put together!)
Oftentimes, we learn from our community of retailers about customer needs and jewelers’ innovations. At this show, we had a very interesting conversation with a bench jeweler who gave us an idea too good not to pass along to you. Here is his story:
A customer came into the store with a Start-to-Finish diamond link bracelet that had been handed down, sadly through the death of her mother. To keep her mother’s memory alive, she asked, “Can this bracelet be broken up and re-created into some pieces so that all the girls in the family can have something to remember her by?”
Smartly, the bench jeweler provided these recommendations (and we added a few of our own):
- Make a ring out of one link. (How? Add a shank and size to finger size.)
- Create earrings using two links. (How? Add a post to each link, and you will have a pair of earrings.)
- Allow each girl to create their own unique bracelet using a few links. By adding different styles and arranging them in a pattern they design, they’ll be starting a new bracelet with you (and becoming a repeat customer). (How? Visit “Custom Jewelry Design Made Easy” to help your customer create their own special, one-of-a-kind diamond link bracelet.)
- Similar to the unique bracelet option, anyone may choose to keep the existing style and start their own bracelet. (How? Purchase a starter link with a 7” snake chain and add the inherited links.)
Not only are these great ideas for that heirloom piece, but Start-to-Finish can provide links or mountings for colored stones to make additional rings or earrings to purchase with a starter bracelet.
All of these scenarios allow for upsell opportunities and repeat customers when jewelers register customers’ bracelets and/or keep up with marketing efforts.
Got ideas? Please post in the comments below or drop us a line if you have questions.
First Show of the Year
Start-to-Finish will be exhibiting at the Atlanta Jewelry Show, March 6-7, 2021 in the Cobb Galleria Centre. As reported by Southern Jewelry News, this year, RJO is joining so we’re excited to extend “SoHo” (short for Southern Hospitality, and the theme of the show) to our old friends and welcome the newcomers.
We’ll have show specials, so keep an eye out for those this Spring.
We have new brochures for our retailers. The tri-fold design accommodates all our current styles in an easy-to-read format. And it’s customer-facing, providing a link to www.diamondlinkbracelets.com (our site for consumers). We will have these to distribute at the Atlanta Jewelry Show. If you are not attending that show, please give us a call at 888-753-8340 and we will mail some brochures to you.
We’re working on two new styles based on best sellers and very excited about it! At the Spring Atlanta show, we’ll debut the samples and you can place your orders there.
We’ll have photos available for these by Fall, so you can place an early Holiday order and include them in your ads, newsletters, and social posts.
Got questions? Give us a call at 888-753-8340.